This week’s assignment for Imarketing Class was to watch the Expert Session with Trevor Erikson, “YouTube Marketing 101 for Small Business.”
Trevor increased family owned business “Just Sports’ online sales by 343% with YouTube and other digital marketing efforts. He did this with next to no budget, something I understand working with individuals and small businesses who often do not have large marketing budgets available. Trevor leveraged YouTube (the number 2 search engine) and discusses 5 video types a business can use to promote their products. Clients of Bond Edutainment are all service-based although some do have products, such as CD’s and other branded merchandise. I have taken Trevor’s 5 video types and provided ideas and examples that some of Bond Edutainment clients could or have done to fit these categories.
YouTube Video Categories
- Video Unboxing
- How To’s and Tutorials
- Product Comparisons
- Product Reviews
- Torture Testing
For a product this would involve reviewing how the packaging looks and protects the product inside. Using humor in your videos is often suggested, so perhaps for a service like Mr. Bond and The Science Guys we could make a video with a “Science Guy” coming to a party in a cardboard box and have the birthday child discuss the packaging and unwrap the box to find Mr. Bond inside.
Other ideas for singer/songwriters and children’s entertainers
- A fan opening a new CD, album or t-shirt.
- Arrival of a singer/band at a venue, introduction of the sound guy, bartender etc. and a look at the stage/venue before set up.
- Arrival of a children’s entertainer at a party. This could include arriving through the front door and the looks on the kids faces the first time they see our Clown, Santa Claus or Pirate!
How To’s and Tutorials
Trevor says to make these short and to the point. His example was “How to Wash a Nike NFL Jersey” and is less than 4 minutes long.
TELL THEM tell them TELL THEM
Some of our clients are already creating “how to videos.” Anne E DeChant created “Making a Musician’s Merchandise Display Case,” a guitar instruction video for her song “Go Get Joe” and a personal interest video where she shows her love of fishing with a video on “How To Tie a Fisherman’s Knot.” We also have a popular video from our party clown on “How to Make a Balloon Animal.
Other ideas from and for our clients:
- David G Smith could do some how to tutorials on being a better tennis player; something to give insight to his fans about his other passions and interests.
- Mr. Bond and The Science Guys could do a series of 1 minute science experiments
- Patricia Leonard creates how to videos for her career and business coaching business featuring her alter ego “Ebbie”
We run into a little bit of difficulty creating comparison videos for our services but again we might find a way to use humor.
- Compare a version of Mizz KT and Friendz cover of a song by a puppet with the original artist version
- Often reviewers will compare a newer artist with an older iconic artist. Perhaps with tongue firmly planted in cheek we could create a video comparing the older and newer artist.
Trevor suggests photos and close up shots of physical products along with good research and talking about components that the naked eye can’t see. For our clients getting reviews is an ongoing important process. Incorporating video is a great idea and here are some suggestions.
- Fan videos after a gig talking about how the liked the show of the singer/songwriter or band they just watched.
- Parents reactions after a birthday party with Bobo The Clown or The Science Guy
- A clients testimonial about their experience with Santa Claus during a Christmas event.
- A teachers testimonial about their experience after an in-school field trip with The Science Guys
Mr. Bond and The Science Guys mission is to make science, fun, cool and easy. At a summer camp one of the teachers took this video and shared it with us. We think it’s a pretty good review of the camp!
Some of the best known and funniest videos to hit YouTube were the “Will it Blend” videos by BlendTec. With plenty of humor we are entertained but also shown how well these blenders work. Bond Edutainment clients would also want to use humor for these types of videos.
- Snippets of difficulties on the road. “How long can a musician stand on the side of a highway with a broken down vehicle”
- Before and after shots of the science guys during a week-long camp. Perhaps happy and cheerful welcoming everyone on day one and exhausted and spent after all the kids leave on days five.
- We could always put a CD in a blender…
Other tips from Mr. Erikson includ filling out all the sections on your YouTube Channel page, making an inventory of your assets and creating a publishing schedule.